Catchy subject lines online dating
People love to be liked, accepted and even revered by others… That’s why some of the most clever subject lines use vanity to get you to open the email.
To do this, you can either promise something that makes the subscriber look better to their peers, or invoke the fear of being shamed.
Regardless, you can usually expect to see an increase in your click rates whenever you offer a discount in your subject line.
That’s probably because the people who open these emails are already interested in your offer, so they’re naturally inclined to click.
Here are some great examples of clever email subject lines that leverage vanity…You may not think of yourself as a “greedy” person, but it can be really tough to pass up a great deal… That’s why sales, discounts and special offers work really well in your subject lines.
However, be careful about offering really huge discounts– the higher the percentage, the less reliable effect it has on your open rates (perhaps because consumers don’t believe large discounts are real).
You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).
You can write effective retargeting subject lines by overcoming objections, offering something to sweeten the deal, or alerting them that something bad is going to happen if they don’t take action.You can make subscribers curious by asking a question (and answering it in your email), promising something interesting (like pictures or a surprise gift), or simply saying something that sounds strange or unusual.Here are some great examples of curiosity inducing subject lines…Everyone has a bit of vanity.)Here are some great examples of email subject lines that satisfy sloth…If you really understand your buyer persona, you should know their biggest pain points.Use those pain points to get subscribers to open your emails by solving that problem for them.