Getting a match seems to activate some primal-gratification center in her mind. I’m definitely not the type of woman who walks around thinking that everyone thinks I’m hot, Nicole tells me. (Tinder gets a slight uptick in use on Sundays, that day of hangovers, boredom, and planning.) Sending screenshots of the most ridiculous photos that come up has become a source of merriment for her and her friends.She does not feel like the people who want to date her are abundant and everywhere, so when a lot of matching happens, it comes as a real boost. There seems to be a preponderance of men posing with tigers, she says.As a college student, co-founder Justin Mateen perfected a system of party promotion.He would strike an agreement with a club to ensure a minimum of drink sales. Then he would enlist representatives from the fraternities and sororities of USC and UCLA to recruit people, promising a free ticket for every ten tickets sold from their houses and a monetary prize if they brought one hundred partygoers.It uses your pre-existing Facebook network and shows which friends, if any, you have in common with the person in the photo. I was staying only a mile from Tinder’s offices in West Hollywood, and within forty-eight hours both founders showed up on my Tinder feed. Rad and Mateen have shared business ideas with each other for years, and every idea begins with a problem.Other memorable appearances on my feed in Los Angeles included a guy holding a koala bear, a guy and his Yorkshire terrier, in matching sweaters, and a pipe-smoking dandy with a Rasputin beard, horn-rimmed glasses, and a gold ring the exact shape and size of a cicada. They both grew up in Beverly Hills, although they attended different private schools. The key to solving the problem that interested Tinder: I noticed that no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them, says Sean.
Then along came Tinder, the dating-hookup hybrid that made things simpler, sexier, and particularly lady-friendly.He took a cut of sales—the more money the bar made, the bigger his cut.It was a good little gig until his parents began to bother him about it: We don’t want you to be a party thrower, they said.It takes an especially dynamic person to win her over at text messaging. The lack of stated purpose in each profile can lead to some confusion.In fact, many of the people I interviewed asked what the site is supposed to be for. I ask what that means, and she says, More earthy, hipstery thirtysomething folks. They were all so cute and looked so friendly and warm and fun.